Road Safety Slogans in India

In India there’s one accident with serious injuries every minute and one death at every 4 minutes due to road accidents. The rate of these road accidents is increasing by 10-11% every year because the number of vehicles plying on the road is increasing day by day. There is a huge loss of human life and a huge blow to the country’s economy too. Every year around 3% GDP is spent on repairs of vehicles and roads and to provide assistance to the road accident victims.

Road Safety Slogans India, Road Safety Pledge in India

Our roads are a motley collection of pedestrians, motor cyclists, cars, cyclists, hand rickshaws, auto rickshaws, trucks, buses, and scooters all going at different pace on the same road. As a result there’s a lot of noise and confusion on the road. These accidents occur due to various reasons such as drunken driving, over speeding, faulty and defective roads, poor weather conditions such as fog etc., inexperienced driver, rash driving, pedestrian’s fault and vehicle defect. Indians have a very poor traffic sense and consider it their right to use roads as per their own convenience without adhering to the road rules and creating hazards for themselves in the process. Road safety is not just one person’s responsibility or solely the government’s job. It is the responsibility of each and everyone and requires a collective and unified support and initiative from all the citizens throughout the country for creating risk free roads.

The initiatives which are required for road safety include- Public education and awareness, engineering measures and standards, strict enforcement of laws, emergency services and enhancing driver skills by opening model driving schools all over the country.Right from the ordinary citizens to schools, NGOs, government agencies, public health bodies, motoring institutes, driving schools, public transport community, colleges, private companies etc. need to collectively work together in making roads safer in India.All this can be done by creating road safety awareness amongst people. Road safety education should become a mandatory part of school syllabus as school projects for all classes to bring awareness in children, for their better and brighter future. This creates lifelong benefits for the future road users of the country. Road safety awareness can be brought about through various road safety programs all over the country in different entertaining forms such as street plays, drama, road safety days/weeks, painting competition, quiz, seminars, exhibitions etc. Booklets and literature on road safety can be distributed regularly to increase awareness. TV and other media are very effective mediums to spread road safety awareness in a faster and larger way. Special programs can be conducted to educate the not so literate commercial truck drivers and villagers.

Road safety slogans India is another very innovative and effective way to spread road safety awareness amongst people in a very subtle way. Road safety slogans can also be used for road safety campaigns in the form of posters, billboards, videos etc. Catchy and clever road safety slogans drive the point of road safety more efficiently than most other mediums as they have a mass appeal and if placed at strategic locations such as the accident prone zones etc. then they make maximum impact on the driver. They are a constant reminder to the driver to drive safely and carefully and follow the road safety rules. The slogans should be short and crisp such as- Don’t be hasty practice road safety; Safety isn’t expensive it’s priceless; Don’t be a fool, follow the rules; Alert today-Alive tomorrow; A text or call can wreck it all; Leave sooner drive slower live longer;   Wait for the red, don’t end up dead; Chance takers are accident makers etc.

Road safety pledge must become part of all organizations and academic institutes in India as a part of road safety awareness program.This way all the citizens would be reminded regularly of their responsibility to maintain safety on the road and to save lives on the road. They should be committed to road safety and actively strive to follow the rules and regulations of the road. The professional commercial drivers should be pledged to obey traffic rules, stay under speed limit and slow down near schools, residential areas and hospitals. They should pledge not to drink and drive. All the other citizens should pledge to obey traffic rules, not to do rash driving, put on seat belt, get their eyes tested, not use cell phones while driving and minimize the use of vehicles. Let’s together take Road Safety Pledge in India to make roads safer for everybody and for making this earth a happier and safer planet to live in.

Some other measures which the government needs to put in place to reduce the incidents of road accidents can be-

  • A stringent procedure for getting the license, a strict driving test should be conducted before granting the license to a new driver.
  • Very heavy fine should be implemented for breaking any of the traffic rules such as over speeding, crossing a red light, lane cutting etc.
  • Drunken driving should be treated as a criminal offense.
  • Strict enforcement of speed limits and heavy penalty for those who don’t adhere to it.
  • Two wheelers should be manufactured with an inbuilt maximum speed of 50/60 kmph.
  • Compulsory use of the helmets and seat belts in all states.
  • No advertisement boards or banners should be permitted on the roads as they cause distraction and obstruct visibility.
  • Roads need to be maintained properly and timely to avoid accidents due to pot holes or other poor conditions of road.
  • The vehicles should be checked for their timely maintenance.
  • Smarter and more efficient gadgets should be installed on the road for a better supervision and control of the traffic.

All the above mentioned methods if followed honestly can reduce road accidents considerably. Indian roads are the most dangerous in the world and a lot of innocent lives are lost everyday due to irresponsible behavior by the drivers. We should all co-operate and make it a national movement to make our roads safer for everybody and be more cautious and responsible on the road.



Indian Federation of Road Safety (IFROS) is a pan-India Non Profit and Non-Governmental Organization established for association and development of the nationwide initiatives taken in the field of Road Safety and to exchange knowledge, views and ideas that are successfully practiced around the Nation. On the supplementary sustainability IFROS with the mission in bringing awareness about the dangers of Road Traffic Crashes by practicing a new Road Safety culture among road users and to encourage and promote governments in development and maintenance of better, safer roads and road safety measures. Working together with its members and associates, IFROS promotes social and economic benefits to the community that flow from well-planned and technically sound road safety networks. It helps put in place technological solutions and management practices that provide maximum social returns from national road safety road investments. The IFROS has a major role to play in all aspects of road policy and development in India. To bring down the increasing number of Road Crashes.To earmark separate funds for Road Safety programmes. To draw up specific programmes to improve major roads for safe travel, to protect vulnerable road users and to improve driver training, licensing and monitoring procedures. To obtain better co-ordination between various government departments and NGOs. In examination of the apprehension expressed by Mother NGOs of Individual States in India, on the epidemic of Road Crashes in the Country resulting in loss of life, serious injuries and loss of material goods,IFROS undertook the task of preparing an advanced initiative to set in motion a series of measures by various stake holding State and Central Government Agencies to improve Road Safety. The emphasis of the initiative is on instantaneous mandatory measures, which are preventive in nature and do not cost much to the exchequer. It is proposed to prepare a comprehensive policy delineating the medium and long term measures and the financial support that is required to improve Road Safety with the following goals. To bring down the increasing number of Road Crashes.To earmark separate funds for Road Safety programmes. To draw up specific programmes to improve major roads for safe travel, to protect vulnerable road users and to improve driver training, licensing and monitoring procedures. To obtain better co-ordination between various government departments and NGOs. To create information system on Road Crashes and to suggest post-accident relief and other remedial measures. As an immediate measure, it is also proposed to run an awareness campaign which not only involves the education and sensitization of the stakeholders like students, drivers, vehicle owners and the pedestrians but also involving the government departments and public representatives to undertake immediate ameliorative steps.


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