Road Safety PSA India “Car-O-Bar Enforcement”



Indian Federation of Road Safety (IFROS) is a pan-India Non Profit and Non-Governmental Organization established for association and development of the nationwide initiatives taken in the field of Road Safety and to exchange knowledge, views and ideas that are successfully practiced around the Nation. On the supplementary sustainability IFROS with the mission in bringing awareness about the dangers of Road Traffic Crashes by practicing a new Road Safety culture among road users and to encourage and promote governments in development and maintenance of better, safer roads and road safety measures. Working together with its members and associates, IFROS promotes social and economic benefits to the community that flow from well-planned and technically sound road safety networks. It helps put in place technological solutions and management practices that provide maximum social returns from national road safety road investments. The IFROS has a major role to play in all aspects of road policy and development in India. To bring down the increasing number of Road Crashes.To earmark separate funds for Road Safety programmes. To draw up specific programmes to improve major roads for safe travel, to protect vulnerable road users and to improve driver training, licensing and monitoring procedures. To obtain better co-ordination between various government departments and NGOs. In examination of the apprehension expressed by Mother NGOs of Individual States in India, on the epidemic of Road Crashes in the Country resulting in loss of life, serious injuries and loss of material goods,IFROS undertook the task of preparing an advanced initiative to set in motion a series of measures by various stake holding State and Central Government Agencies to improve Road Safety. The emphasis of the initiative is on instantaneous mandatory measures, which are preventive in nature and do not cost much to the exchequer. It is proposed to prepare a comprehensive policy delineating the medium and long term measures and the financial support that is required to improve Road Safety with the following goals. To bring down the increasing number of Road Crashes.To earmark separate funds for Road Safety programmes. To draw up specific programmes to improve major roads for safe travel, to protect vulnerable road users and to improve driver training, licensing and monitoring procedures. To obtain better co-ordination between various government departments and NGOs. To create information system on Road Crashes and to suggest post-accident relief and other remedial measures. As an immediate measure, it is also proposed to run an awareness campaign which not only involves the education and sensitization of the stakeholders like students, drivers, vehicle owners and the pedestrians but also involving the government departments and public representatives to undertake immediate ameliorative steps.


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