” While driving back home after dinner last night with my brother” explained Shilpa, ” I received a call from a UK Client concerning a very important meeting for which I shall be flying to UK in the forthcoming days. Before I could answer the call, my brother screamed saying ‘STOP THE CAR ASIDE AND ANSWER THE CALL’. Astonished by his reaction I inquired the cause for such a reaction from him, after I ended cracking up the deal with the client. My younger brother exclaimed, giving an elderly advice ‘This meeting is an important one for you, so I wanted you to crack it and succeed in the project instead of you risking your life by using the phone while driving on the road and end up losing a critical deal for a lifetime’. This incident touched me deeply and I was forced to take up a research on the statistics of road crashes and measures to prevent them and also educate fellow citizens on matters concerning road safety”.
On conducting an informal research, I came across some shocking statistics. With the number of road crashes increasing every year, there are a number of civil societies in India that are advocating practices that promote road safety. One such not-for-profit NGO is the Indian Federation For Road Safety. With the help of its corporate funding partners like Maruti Suzuki and the support from various State Governments, Transport and Police authorities, the NGO is observing the 28th National Road Safety Week throughout South India with special focus on cities like Chennai, Hyderabad, Bangalore and Thiruvananthapuram.
The Indian Federation For Road Safety is conducting age appropriate activities in schools with themes like ‘under age driving’ and ‘rash driving’ for the older students and ‘give way to ambulances’ for the younger ones. This is done by means of various activities like painting competitions, etc to encourage active participation. Being a part of this social organization and witnessing a comparative presentation being given to the concerned authorities to make the National Road Safety Week more effective, of which some recommendations have been adopted. While these activities are being undertaken to commemorate the 28th National Road Safety Week, we strongly believe this is a sustainable programme and which cannot end within a week.